Are you running out of fresh ideas for your social media posts? Do you need some inspiration to help you create content that will stand out from the crowd?
About 49 percent of consumers depend on influencers for their purchasing decisions. Millions of consumers trust their opinions, and marketing companies are aware of their impact.
If you want to develop original content daily, you need a social media content plan. Here are some great strategies to help you out.
Take a Getaway To Refresh Your Brain
Schedule time to get away from your computer and do something out of your comfort zone. Visit a different part of your city, or take dancing lessons. Volunteer at the local food bank or stand on a street corner wearing a rabbit suit.
Whatever you decide to do, it will shift your perspective and help you look at things differently. That’s a great way to jumpstart your content creation.
Start a Contest and Spark Interest
People love receiving free things, especially when the giveaway has value. Create an ebook of tips that will appeal to your audience or have a company donate an item for your contest.
Many social media marketing companies use this idea to generate interest in their products and services.
Create a Series
When you know what your audience enjoys, you can give them more by creating a series. Each week, you could provide content that highlights events of the past week or reflects on the season.
A series that attracts your customers will encourage them to return to your social media page to check in on your new content.
Host a Q & A session
A question and answer session is a great way to connect with your audience, and it’s a solid social media marketing tip. They are among the best social media strategies you can use to listen to your audience and discover new ideas for relevant content.
Try a New Technique
Social media marketing tips include trying out new tools. Take short video clips or create a quick tutorial by filming your process. Unboxing is an excellent example of using a new tool to create fresh content.
Don’t Reuse, Repurpose
Take great original content that you created on one platform and consider ways to talk about the same topic to a new audience on another platform.
Consider making old content new again by revisiting it with a fresh perspective. Seasonal content is a great example of high-quality content that you can revisit each year.
You’ll have to be ready to move quickly but taking advantage of a trending topic is a tactic that can pay off.
Don’t just post on Instagram when bored. Your goal is to keep it short and relate the trend to your product or area of expertise.
Create Original Content With Ease
When you step out of your routine and try new things, you will generate original content for all of your social media channels.
If you enjoyed learning about different ways to inspire your content creation, we have more social media advice on our blog. Check it out today!